[BSDCert] New to the list: My two cents
matt at atopia.net
Fri Apr 8 21:14:48 EDT 2005
I do not mean this as spam at all, please ignore this message if people
feel that it is.
I am currently working on bsdjobs.net with a few developers. We plan to
have the site done in early Summer. I'd be glad to integrate an extra
true/false field for "BSD Cert recommended" jobs, so employers could check
whether or not they preferred that their employee (whether part time, full
time, or contract-related work) had the "official" bsd cert. This
might encourage people to find out what its about.
Just my .02...
On Fri, 8 Apr 2005, Nick Buraglio wrote:
> I think that there is some validity to what you're saying, marketing is not
> easy, and is often overlooked or taken for granted. Many people (myself
> included at times) have a hard time seeing outside their own perspective and
> circle of associations (in general). I see it all the time on other message
> boards that I frequent. I saw a previous employer basically run into the
> ground and nearly out of business by bad/nonexistent marketing/promotion, and
> they had a good product and service. It is a very, very important aspect.
> Is the group even to a point where it's needed yet? I'm also pretty new to
> the project and don't know that is done and what isn't, so I couldn't even
> On Apr 8, 2005, at 7:27 PM, Sunny Dubey wrote:
>> <warning buzz words ahead>
>> On Friday 08 April 2005 05:26 pm, Matt Edlund wrote:
>>> Well I saw a post about this certification on Slashdot and I thought I
>>> would join the mailing list and see if it is something to take
>>> seriously or not. To be honest, that is the largest problem that any
>>> kind of BSD certification is going to face; if it will be taken
>>> seriously or not.
>> No, the single largest problem that any kind of mass computing
>> is going to face is the marketing.
>> I am very much a geek like all of you, however I am also 3/4th through what
>> essentially a 'Marketing 101' course at the university. And in all
>> I don't think geeks should attempt marketing.
>> I think that the single best thing BSDCert can do is to go out and find a
>> marketing professional who has a slight clue about *nix. If what I've
>> learned thus far in class is any indication, such a professional will be
>> *very very good* at automatically steering this group towards the correct
>> segment of the market it can efficiently penetrate. Floundering around and
>> "learning the hard way" would be too costly.
>> I'm sure many are greatly offended by now. But I leave you with this
>> Apple computers is the *master* marketer, it would be pretty damn hard to
>> beat them. Do you think Apple lets their OS-X coders create marketing
>> strategies on side ? No, Apple pays a pretty penny for marketing managers,
>> artists, etc to create the image that OS-X Server and Xserves have. Who is
>> Apple targetting with such shiny marketing ? the very same people BSDcert
>> needs to target, the PHB's with the hiring and purchasing power.
>> I'm not here to belittle anyone, but I think finding external help ASAP is
>> going to be immensely beneficial.
>> I can lend anyone in the NYC area my 'Marketing 101' book*, and you may
>> well be surprised how in depth and immense the material can be. I
>> Sunny Dubey
>> * http://vig.prenhall.com/catalog/academic/product/
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>> BSDCert at lists.nycbug.org
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