[BSDCert] New to the list: My two cents

[Matt Juszczak]

I do not mean this as spam at all, please ignore this message if people 
feel that it is.

I am currently working on bsdjobs.net with a few developers.  We plan to 
have the site done in early Summer.  I'd be glad to integrate an extra 
true/false field for "BSD Cert recommended" jobs, so employers could check 
whether or not they preferred that their employee (whether part time, full 
time, or contract-related work) had the "official" bsd cert.  This 
might encourage people to find out what its about.

Just my .02...

-Matt

On Fri, 8 Apr 2005, Nick Buraglio wrote:

> I think that there is some validity to what you're saying, marketing is not 
> easy, and is often overlooked or taken for granted.  Many people (myself 
> included at times) have a hard time seeing outside their own perspective and 
> circle of associations (in general).  I see it all the time on other message 
> boards that I frequent.  I saw a previous employer basically run into the 
> ground and nearly out of business by bad/nonexistent marketing/promotion, and 
> they had a good product and service.   It is a very, very important aspect. 
> Is the group even to a point where it's needed yet?  I'm also pretty new to 
> the project and don't know that is done and what isn't, so I couldn't even 
> guess.
>
> nb 
>
>
> On Apr 8, 2005, at 7:27 PM, Sunny Dubey wrote:
>
>> <warning buzz words ahead>
>> 
>> On Friday 08 April 2005 05:26 pm, Matt Edlund wrote:
>>> Well I saw a post about this certification on Slashdot and I thought I
>>> would join the mailing list and see if it is something to take
>>> seriously or not.  To be honest, that is the largest problem that any
>>> kind of BSD certification is going to face; if it will be taken
>>> seriously or not.
>> 
>> No, the single largest problem that any kind of mass computing 
>> certification
>> is going to face is the marketing.
>> 
>> I am very much a geek like all of you, however I am also 3/4th through what 
>> is
>> essentially a 'Marketing 101' course at the university.  And in all 
>> honesty,
>> I don't think geeks should attempt marketing.
>> 
>> I think that the single best thing BSDCert can do is to go out and find a 
>> real
>> marketing professional who has a slight clue about *nix.  If what I've
>> learned thus far in class is any indication, such a professional will be
>> *very very good* at automatically steering this group towards the correct
>> segment of the market it can efficiently penetrate.  Floundering around and
>> "learning the hard way" would be too costly.
>> 
>> I'm sure many are greatly offended by now.  But I leave you with this 
>> thought:
>> Apple computers is the *master* marketer, it would be pretty damn hard to
>> beat them.   Do you think Apple lets their OS-X coders create marketing
>> strategies on side ?  No, Apple pays a pretty penny for marketing managers,
>> artists, etc to create the image that OS-X Server and Xserves have.  Who is
>> Apple targetting with such shiny marketing ?  the very same people BSDcert
>> needs to target, the PHB's with the hiring and purchasing power.
>> 
>> I'm not here to belittle anyone, but I think finding external help ASAP is
>> going to be immensely beneficial.
>> 
>> I can lend anyone in the NYC area my 'Marketing 101' book*, and you may 
>> very
>> well be surprised how in depth and immense the material can be.  I 
>> certainly
>> was.
>> 
>> Sunny Dubey
>> 
>> *  http://vig.prenhall.com/catalog/academic/product/ 
>> 0,1144,0131088300,00.html
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