[BSDCert] New to the list: My two cents
jpb at sixshooter.v6.thrupoint.net
Sat Apr 9 11:51:39 EDT 2005
* Sunny Dubey <sunny-ml at opencurve.org> [2005-04-08 20:27]:
> <warning buzz words ahead>
> On Friday 08 April 2005 05:26 pm, Matt Edlund wrote:
> > Well I saw a post about this certification on Slashdot and I thought I
> > would join the mailing list and see if it is something to take
> > seriously or not. To be honest, that is the largest problem that any
> > kind of BSD certification is going to face; if it will be taken
> > seriously or not.
> No, the single largest problem that any kind of mass computing certification
> is going to face is the marketing.
> I am very much a geek like all of you, however I am also 3/4th through what is
> essentially a 'Marketing 101' course at the university. And in all honesty,
> I don't think geeks should attempt marketing.
> I think that the single best thing BSDCert can do is to go out and find a real
> marketing professional who has a slight clue about *nix. If what I've
> learned thus far in class is any indication, such a professional will be
> *very very good* at automatically steering this group towards the correct
> segment of the market it can efficiently penetrate. Floundering around and
> "learning the hard way" would be too costly.
Yes marketing is important. So is having a solid product. In my experience
it's easier to market something in the long run if you have a solid product.
What are your ideas on the market segments we should target? Which ones
do you think are essential?
> I'm sure many are greatly offended by now. But I leave you with this thought:
One of the benefits of experience is being able to see
constructive criticism as constructive. No offense taken-
by me anyway.
> Apple computers is the *master* marketer, it would be pretty damn hard to
> beat them. Do you think Apple lets their OS-X coders create marketing
> strategies on side ? No, Apple pays a pretty penny for marketing managers,
> artists, etc to create the image that OS-X Server and Xserves have. Who is
> Apple targetting with such shiny marketing ? the very same people BSDcert
> needs to target, the PHB's with the hiring and purchasing power.
> I'm not here to belittle anyone, but I think finding external help ASAP is
> going to be immensely beneficial.
If you want to recommend someone, send me a note off list.
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