[nycbug-talk] Building E-mail Infrastructure Slides

[Bruno Scap]

On 03/09/2010 11:52 AM, Francisco Reyes wrote:
> Bruno Scap writes:
>
>> Thank you all for coming, it was a pleasure to have a fun discussion
>> about the many complexities of e-mail infrastructures.
>
> Thanks for the presentation and for the slides.
>
> Follow up question to the meeting..
> Do you have any customers that do, valid, large mailings? Have you found
> any service to do whitelisting of your servers?

No, we don't have any, but I have some experience in that industry and 
it is a lot of work to do it right - I'm sure you know.

Depending on what the customers want, how clean their lists are, how 
willing they are to work with you to clean them as mailings go along, 
and how big part of the business this service is, I think using a 
separate pool of IPs is a basic requirement.  Then they could be rotated 
for example, and so on.  They should also have reverse DNS always 
working, otherwise the big guys will blacklist them right away..

I haven't looked for whitelisting services, so I am not aware of any. 
Do you mean a service that would whitelist your IPs and tell for example 
Yahoo about them?

I believe all big guys (AOL, Yahoo, etc.) have such services on their 
websites, and you can set up what they call a feedback loop.  They will 
then send you automated emails that will help you manage the mailings to 
their domains.  You can also submit IPs to be whitelisted.

Bruno