if anyone has a subscription to the Economist, it would be great to read this article. .. http://www.economist.com/displaystory.cfm? story_id=S%27%2980%2EQQ7%27%23%40%21%24%0A&CFID=31866143&CFTOKEN=2faeb86 -3277a683-e2d4-4399-880e-e2837e7c5131