[talk] Personalization

Pete Wright pete at nomadlogic.org
Mon Jul 24 17:01:17 EDT 2017

On 07/22/2017 01:06, Sujit K M wrote:
> Hi All,
> I find that a lot of details which we thought were because of cookies in our
> web browser is no longer true. I find sites are much more intelligent than that,
> They seem to be third party api's which might say a Site A To Site B. You could
> be buying something on Site A where a personalization of Site B might be shown.
> Though I have never worked on this but seems to be a case for atleast in theory.

while cookie data (and to a limited extent - local storage) is used by 
adtech sites, a majority of the tracking that happens is via 3rd party 
tracking pixels publishers inject into their websites.  for example if i 
load www.latimes.com there will be *lots* of calls to 3rd parties which 
will then obviously collect and analyzie your browsing behavior as you 
go from page to page and site to site. cookies tend to be used as a 
placeholder for a UUID associated with whatever device you are using at 
the time, although for mobile devices that's not even really needed anymore.

tl;dr just use "privacy mode" in your browser + ublock + ghostery (plus 
other extensions i'm sure) and you have a decent shot in being 
semi-private on the commercial internet.


Pete Wright
pete at nomadlogic.org

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