[NYCBSDCon] sponsor levels

Bill Totman billtotman at billtotman.com
Wed Oct 2 14:56:08 EDT 2013


On Sep 18, 2013, at 23:42, George Rosamond <george at ceetonetechnology.com> wrote:

> Patrick McEvoy:
>> On 9/18/13 1:50 PM, Bill Totman wrote:
>>> On 9/18/13 12:51 PM, "George Rosamond" <george at ceetonetechnology.com>
>>> wrote:
>>> 
>>> 
>>>> Bill Totman:
>>>>> On 9/18/13 11:01 AM, "George Rosamond" <george at ceetonetechnology.com>
>>>>> wrote:
>>>>> 
>>>>> 
>>>>>> Brian Callahan:
>>>>>>> On 09/18/13 10:36, Okan Demirmen wrote:
>>>>>>>> On Wed, Sep 18, 2013 at 10:25 AM, George Neville-Neil
>>>>>>>> <gnn at neville-neil.com> wrote:
>>>>>>>>> On Sep 18, 2013, at 10:19 , George Rosamond
>>>>>>>>> <george at ceetonetechnology.com> wrote:
>>>>>>>>> 
>>>>>>>>>> we should sort this out on list.. Some ideas.
>>>>>>>>>> 
>>>>>>>>>> $150 small sponsors, making space for small shops.  literature on
>>>>>>>>>> shared
>>>>>>>>>> table... sponsor image on screen during appropriate time.  small
>>>>>>>>>> logo on www
>>>>>>>>>> 
>>>>>>>>>> $1500-$2000 big: table, swag, video during breaks, larger logo on
>>>>>>>>>> www
>>>>>>>>>> 
>>>>>>>>>> logos on www are for the long term.
>>>>> Long term = until next con or 12 months?
>>>>>    - Next con being the minimum.
>>>> we kept the past con sites up... assume we'll archive and continue to
>>>> have online.
>>> Got it.
>>> 
>>>>>>>>>> all negotiable/flexible... plus sponsors can deal with open bar,
>>>>>>>>>> food,
>>>>>>>>>> whatever.
>>>>>>>>>> 
>>>>>>>>>> Early payment is ideal of course, and any profits can be divided by
>>>>>>>>>> the
>>>>>>>>>> four projects.
>>>>>>>>> I'm wondering if, for an uncon, the $1500 range makes sense.  I'd
>>>>>>>>> think more like $500-$1000 but
>>>>>>>>> maybe I'm just not thinking big enough.
>>>>>>>> I agree.  Maybe if we first had an idea of how much usable space we
>>>>>>>> have, we could then figure out how to carve it up.
>>>>>>>> 
>>>>>>>> The one cost we have will be Suspenders, with food/etc.  What else is
>>>>>>>> there?  Do we know approximate cost?
>>>>>>> We had come up with a number at the meeting, but I don't remember it
>>>>>>> off-hand (Bill?)
>>>>>>> 
>>>>>>> We were thinking of using the raised row of tables (with the booths)
>>>>>>> along the left-hand wall when walking out of the backroom where we
>>>>>>> normally meet for the vendor things.
>>>>>> We are looking at about $5000-5500 for 100 people, including food
>>>>>> (breakfast, lunch, coffee all day).
>>>>> Is 100 our target attendance?
>>>>>   - I ask for 'break-evens' and measuring 'success'.
>>>>>   - We should also know for the sake of pitching to vendors - for those
>>>>> that want to know.
>>>> no.. . find me a con that publicly states its number? ;`
>>> Not for public purposes but privately pitching to a vendor with marketing
>>> $s (assuming they even care).
>>> 
>>> But, from your response, past experience is that our vendors aren't
>>> worried about that number. Which is fine.
> 
> Again... i misunderstood... vendors care about number of attendees, not
> our costs.
> 
>>> 
>>>> I'm assuming about $6500 in expenses overall... but we need to break it
>>>> down.  The exact details are open ATM.  If MWL comes into town, and does
>>>> something, we should cover his flight.  And find him a place to crash :)
>>>> 
>>>> I would say we aim for 100, but that will take serious outreach too.
>>>> And outreach is more critical to this con than the past ones, as per the
>>>> angle and theme IMHO.
>>> Patrick will be preparing some promo material after we hammer some details
>>> down.
>> 
>> Speaking of... anyone talking to vendors...please get the images/logos
>> from them as hi-res and as early as possible.
>> Getting the last few images was a bit of a challenge the last con. 
>> P
> 
> Well, we're not quite *there* yet.  We have a general idea of costs, and
> need to work on a list of likely, past and possible sponsors.  Once Ike
> sorts out space for tables at Suspenders...
> 
> Then we need to get a clear picture of sponsor levels, and the
> respective benefits.
> 
> This could include things like:
> 
> - table space
> - logo on www
> - logo on video displays at site during event intermissions
> - videos on above during intermissions
> 
> etc.
> 
> Then everyone can run out and chase potential sponsors, and have
> something to offer them.
> 
> Then once the deal is made, we tell them the image res :)
> 
> g
> 
>> 
>> 
>> 
>>> If anyone has ideas about outreach, speak up.
> 
> Yes... don't drop that.... separate thread IMHO
> 
> g
> 
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Only two sponsor levels were suggested. I think three is apropos, but, how we'll has that worked in the past?

-by



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